TERMS OF REFERENCE (TOR) FOR A RESEARCH CONSULTANT TO UNDERTAKE AN INDUSTRY WIDE RESEARCH STUDY ON THE ENTERPRISE MARKET IN KENYA
|Work Description:||Research consultant to undertake an industry-wide quarterly study on the Enterprise market in Kenya|
|Project Title:||Enterprise Market in Kenya|
8th October 2021
The current Enterprise market is going through a transformation period where the demand from their customers to be more efficient and deliver services with a good experience is more than it has ever been. This pressure has further been accelerated by the pandemic where customers have steep learning curve on accessing a lot of their services and products online. This change of behavior of customers has resulted in increased competition of products and services as the customer is exposed to more products and service than ever before with no regard for physical boundaries. At the core of winning with the customers and to meet this increased need for superior products and services, enterprises must deliver a superior customer experience even as they adopt to the use of technologies to provide fast, reliable, secure services for their end users with the aim of retaining them and gaining more.
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